So, we decided, let’s run our own little poll again and see what it says! And hey, since we’re not “real” pollsters anyway, it’s all in good fun!
The latest Cofounder Pulse Poll, run from Wednesday, June 22 to Friday, June 24, shows Senator Paul with a 1 point lead over Mayor Gray. But LOTS of folks still haven’t made up their minds.
As was the case with the first poll we ran back in April, this is a representative sample of how the internet population in Kentucky feels about a particular issue or political race. We again used Google Consumer Surveys,which makes use of inferred demographic and location information to employ stratified sampling method by distributing the surveys based on the targeted audience to Google’s publisher network and/or Android smartphone users. Google infers demographics through respondents’ browsing history (DoubleClick cookies for age & gender and IP address for geography), then they match them against existing government statistical data. Google Consumer Surveys uses post-stratification weighting to compensate for sample deficiencies to remove bias among the survey sample. This gives a more accurate result with lower root mean square error (RMSE) which also makes the results better represent the Current Population Survey (CPS).
Google Consumer Surveys has its limitations. However, in 2012, Nate Silver, then of the New York Times FiveThirtyEight blog fame, concluded that Google Consumer Surveys was the #1 most accurate poll online and the #2 most accurate poll overall.